UK media groups given power to opt out of Google AI search summaries

• 01The UK Competition and Markets Authority announced new conduct requirements on Google requiring publishers to be able to opt out of their content being used to train Google's AI models and power AI search summaries.
• 02Google is required to ensure publisher content is properly attributed using clear links in AI-generated search results.
• 03The CMA designated Google with strategic market status in general search services, allowing it to introduce targeted conduct requirements for Google's search activities.
• 04The CMA first proposed the idea of an AI search summary opt-out in January.
• 05Google must allow publishers to opt out of allowing their content to be used for the 'fine-tuning' of AI models.
• 06CMA chief executive Sarah Cardell stated: 'Google has recently announced changes to its search business and the requirements we've introduced today are designed to respond to what Google is doing now and in the future.'
• 07Cardell said the CMA's compliance monitoring would be active and 'we will be announcing further action in relation to Google's search business in the coming weeks'.

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The UK Competition and Markets Authority imposed new conduct requirements on Google requiring publishers to opt out of having their content used to train AI models and power search summaries, with mandatory attribution through clear links in AI-generated results. The requirements follow the CMA's designation of Google as having strategic market status in general search services. CMA Chief Executive Sarah Cardell said the requirements are designed to address Google's recent search business changes, and indicated further action would be announced in coming weeks.